It's only reason for being is to scam unsuspecting new people and to get money for the match group or OKCupid.
It is now only a shell of its former self completely filled with fake and scammer profiles. If you read the reviews you will notice that the match group purchased okCupid and destroyed it. Never ever pay money to any of these sites. Read all of the hundreds and hundreds of reviews here and on other review sites to see that paying money is a scam and if you are willing to give up your money then do so but do not come back on here and complain. Paying money does not increase your chances of finding a date. You do not have to pay money to find a date on these sites.
Paying money only means you are giving your money away for nothing. You do not have to pay money to get the same bad experience. Never ever pay any money to any dating site whether it be okay Cupid or match or Tinder or Bumble etc. It amazes me the number of people that are still coming on to review sites and complaining about losing money to the scam organizations.